Example 1: Source article: BBC website
Published 27 November 2014.

Registration plate sells for a record £500,000 in Wales

The owner of Berkshire-based Ferrari dealer Talacrest, paid £518,000 for the plate which looks like this.

Do the BBC have a special department for filler items, perhaps they might address the annoying habit of publishing fillers that provide more questions than answers. It’s a trend that applies equally to the Evening Standard. Time and time again a filler leaves you frustrated because a snippet of news has made it through the system and it would seem, without any valid proofreading at all.

A personal registration plate was sold at auction for £518,000, setting a new British record. Registration “25 O” was sold by the DVLA during an event at The Vale Resort in the Vale of Glamorgan.

John Collins, owner of Talacrest, bought the plate just three hours after paying £130,320 for the number “250 L”. Mr Collins said: “I was determined to own them, it was a case of how much I was going to pay for the privilege.”

The DVLA has raised more than £2bn for the Treasury in 25 years of selling personalised registration plates.


Thanks for that news, but the real meat on that article should be the reason that guy spent all that money for those plates because ’25 O’ and ‘250 L’ mean absolutely nothing to me. It obviously means something to the buyer, but what? What was the point of this news snippet if not to disclose the big word ‘why’?

The Evening Standard are much worse, they do it all the time.